Recently, Indus Motor Company (IMC) in Pakistan increased the price of its main product, the Toyota Land Cruiser, by the largest margin in its history. The higher taxes on imported cars, especially Completely Built Units (CBUs), are directly responsible for this price hike. This has increased the cost of importing Land Cruisers into the country.
Price of Toyota Land Cruiser in Pakistan 23 September, 2023
In Pakistan, the price of a Toyota Land Cruiser has gone up by Rs. 28,920,000, to a total of Rs. 156,829,000.
Exterior of the Toyota Land Cruiser
Differentiating it from its forerunner, the 2023 Toyota Land Cruiser 300 has a distinctive and sturdy exterior appearance. The car’s front fascia has been updated with a shiny chrome grille and new, more powerful-looking auto LED headlights and fog lights. Moving to the side, the Land Cruiser has auto-retractable Electromatic rearview mirrors that are heated, have mounted cameras, and include turn signals for an increase in safety and convenience.
A rear camera and a set of aesthetically pleasing LED combo lighting give the car a more modern and upright appearance. Roof racks are installed on the top of the vehicle and allow you to transport more items on your travels. The airy and roomy interior of the Land Cruiser is further enhanced by the vehicle’s standard automatic sunroof and moon roof. The 2023 Toyota Land Cruiser 300 is a more authoritative and tough vehicle thanks to its revised exterior.
Interior of the Toyota Land Cruiser
The 2023 Toyota Land Cruiser 300’s interior has been significantly upgraded from its predecessor, making it both more luxurious and more comfortable. The timeless leather upholstery and fine woodwork elements remain, further enhancing the vehicle’s air of refined luxury. The convenience of the driver’s seat has been greatly improved with the addition of a power lumbar support system, memory settings, and automated three-way adjustment.
The Land Cruiser 300’s second-row rear seats are configurable in a 40/20/40 split, while the third-row rear seats are split 50/50 to meet a variety of passenger and baggage requirements.
The steering wheel in the 2023 Land Cruiser is a three-spoke leather affair with convenient controls for the radio, lane assist, cruise control, traction control, and lane departure warning. A 7-inch TFT multi-information display with a speedometer is conveniently located just behind the steering wheel.
The push start/stop button and big 12.3-inch touch-sensitive infotainment system with Wi-Fi and Bluetooth connectivity are located in the Land Cruiser’s front fascia. The climate control buttons and the driving mode selector are conveniently located below this system. There are five pre-set driving modes available to drivers: Eco, Comfort, Normal, Sport, and Sport Plus, with the option to create a sixth mode from scratch.
The Land Cruiser 300’s illuminated entry system is a classy touch that contributes to the car’s sophisticated interior design. Seats in the back are just as comfortable as those up front, with their own climate controls and keyless entry systems. In conclusion, the cabin of the 2023 Toyota Land Cruiser 300 is a haven of comfort and cutting-edge technology that will impress both the driver and the passengers.
The demand for Toyota Land Cruisers is likely to be significantly affected by the recent price increase. Many would-be purchasers may now be priced out of the market due to the increased price. Nonetheless, some customers will undoubtedly be willing to pay the new, higher price, thereby keeping demand at a minimum.